As part of that ongoing partnership, we make sure guests — and the AI tools they're increasingly asking first — can actually find you. We optimize your site for both traditional search and AI-powered platforms like ChatGPT and Google AI Overviews, from technical health and structured data to the on-page content that turns a search into a reservation. Delivered as a monthly retainer with clear, easy-to-read reporting, so you always know what we're working on and why.