Brand Identity for Interior Design Firms, From Someone Who Used to Be Inside One

Before I started this studio, I designed brand identities for hospitality clients inside Ken Fulk Inc. — the kind of high-profile interior design work where the brand has to hold its own next to custom furniture, commissioned art, and a level of material detail that doesn’t tolerate a generic logo. I learned how interior designers actually think about identity from inside that process. That’s the perspective I bring to every design-firm project now.

That experience shapes how I work with interior design and architecture firms today. When a firm is pitching a historic hotel restoration or a ground-up resort and wants to bring brand identity and a custom website into the proposal alongside the spatial design, I step in as part of your team, working under your name for the length of the project. I build the identity and the site, you present the full vision as your own, and the client experiences one seamless creative voice across the whole pitch.

I built the brand and website for Kim Lewis Designs the same way, working directly inside her process and translating the sensibility she’d already established in her interiors into a visual identity and a site that felt like they’d always belonged to her. It’s a project I point to often, because it’s the clearest proof of what a brand growing out of the interiors already in the room actually looks like in practice. That’s the standard I hold myself to on every design-firm project.

For a design firm competing against larger, more corporate outfits, that distinction matters more than it sounds like it should. A brand identity that feels stapled onto a spatial design proposal is easy for a client to spot, and it undercuts the exact thing you’re trying to prove: that your firm can deliver a complete, considered experience across every part of the project. Bringing in a partner who already understands how interior designers work, and who’s comfortable staying invisible in the credits, closes that gap without adding headcount or slowing down your timeline.

If you’re building a pitch that needs brand identity and a website alongside the spatial design, I’d like to hear about it. Reach out and we’ll talk through what that partnership actually looks like for your next project.

- Brianna